{"product_id":"davines-curl-building-serum-250ml","title":"Davines This Is A Curl Building Serum 250ml","description":"\u003cp\u003eFor curls that don't behave.\u003c\/p\u003e\n\n\u003cp\u003eThis is the heaviest of the curl leave-ins, and that's the point. Some curls are too unruly for a light product to do anything with — they need weight to settle them. This tames frizz and brings the curl back to a defined, springy shape rather than a cloud.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eFrizz drops away and the curl pattern comes through properly. There's real spring to it — curls bounce rather than hang, despite the extra weight. Hair looks calmer without looking flat.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eUnruly, frizz-prone curls. Coarser hair. Anyone who's tried lighter curl products and found they didn't hold up past mid-morning.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eFine curls and loose waves will find this too heavy — it'll weigh the curl down rather than lift it. Go for LOVE CURL Enhancing Milk or the Curl Moisturizing Mousse instead.\u003c\/p\u003e\n\n\u003ch3\u003eWhich curl product do you actually want?\u003c\/h3\u003e\n\u003cp\u003eFour of these overlap, so in order of weight and hold: \u003cstrong\u003eLOVE CURL Enhancing Milk\u003c\/strong\u003e is the lightest, hydration and spring with no hold. \u003cstrong\u003eCurl Moisturizing Mousse\u003c\/strong\u003e adds definition and volume at medium hold. \u003cstrong\u003eThis serum\u003c\/strong\u003e is the heaviest leave-in, for curls that need taming rather than encouraging. \u003cstrong\u003eCurl Gel Oil\u003c\/strong\u003e and the \u003cstrong\u003eMedium Hold Modeling Gel\u003c\/strong\u003e are the ones that actually set, with a cast you break when dry.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eWork through damp hair, mid-lengths and ends, scrunching upwards rather than combing through. Start with less than you think — it's heavier than it looks and you can always add. Diffuse on low or air-dry, and leave it alone while it dries.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":43218739232920,"sku":"","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/FullSizeRender_58933615-c389-49d5-9e9c-1af1f883c8cd.jpg?v=1705841089","url":"https:\/\/salonpure.co.uk\/products\/davines-curl-building-serum-250ml","provider":"Pure Hair","version":"1.0","type":"link"}