{"product_id":"davines-dede-shampoo-250ml","title":"Davines DEDE Shampoo 250ml","description":"\u003cp\u003eThe everyday shampoo — and the lightest one Davines make.\u003c\/p\u003e\n\n\u003cp\u003eDEDE is the one I point people to when they just want a good, gentle shampoo they can use every single day. It suits all hair types, it's mild enough for daily washing, and it never weighs hair down. Hair comes out clean, fresh and soft, and it smells great.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eHair that feels properly clean without feeling stripped, with movement and bounce left in it. It's light enough that even fine hair doesn't go flat. And that fresh feeling lasts.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eEveryone, honestly. All hair types, anyone who washes often, and anyone who doesn't have a specific problem to fix — just wants healthy, fresh hair. A good choice for sharing across a household too.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf your hair is genuinely dry or damaged, you'll want something with more to it — the OI or NOUNOU range. If it's coloured, MINU will protect the tone better. And for heavy product build-up, SOLU is the one to reset with first.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, scalp first, then through the lengths. Rinse well. Follow with DEDE Conditioner for the full, lightweight routine.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57349672468860,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-70021-DEDE-SH-250ML-8004608293132-1_2000x_fda16e30-ebfa-44ae-a1cc-d341b98cde17.jpg?v=1787681543","url":"https:\/\/salonpure.co.uk\/products\/davines-dede-shampoo-250ml","provider":"Pure Hair","version":"1.0","type":"link"}