{"product_id":"davines-forming-pomade-75ml","title":"Davines This Is A Forming Pomade 75ml","description":"\u003cp\u003ePomade for short hair that actually holds without going hard.\u003c\/p\u003e\n\n\u003cp\u003eIt's a medium hold with a matte finish, and the useful part is that it stays reworkable — run your fingers through at 4pm and the shape comes back rather than flaking or splitting into strands. That's what separates it from a wax that locks and cracks.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eIt goes in lightweight. Short hair keeps movement instead of sitting in a solid block, which is the usual complaint with pomades. Washes out with one shampoo — no build-up on the scalp, which matters if you're using something daily.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eShort to medium length. Textured crops, fringes, anything where you want definition and separation rather than a slick finish. Works on most hair types.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf you want high shine or a wet look, this isn't it — the finish is matte. And if your hair's long or heavy, a medium hold won't fight gravity; you'd want something firmer.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eScrape a small amount out with a fingertip — less than you think. Warm it between your palms until it goes clear, then work through dry hair from the back forward. Build up if you need more; you can't take it out once it's in.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, BUTYROSPERMUM PARKII BUTTER \/ BUTYROSPERMUM PARKII (SHEA) BUTTER, CETEARYL ALCOHOL, CETEARETH-20, COPERNICIA CERIFERA CERA \/ COPERNICIA CERIFERA (CARNAUBA) WAX \/ CIRE DE CARNAUBA, CERESIN, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH-25, ORBIGNYA OLEIFERA SEED OIL, PVP, GLYCERYL ROSINATE, TRIBEHENIN, GLYCERYL BEHENATE, PARFUM \/ FRAGRANCE, OLEA EUROPAEA OIL UNSAPONIFIABLES \/ OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, CAPRYLYL GLYCOL, BENZYL ALCOHOL, ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.\u003c\/em\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75ml","offer_id":57408253231484,"sku":null,"price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/ybra8jiqm2kzwancwbre_2000x_ce1e0c4e-f5f5-465c-9a7d-4e7ca77c694c.jpg?v=1788604322","url":"https:\/\/salonpure.co.uk\/products\/davines-forming-pomade-75ml","provider":"Pure Hair","version":"1.0","type":"link"}