Davines LOVE CURL Shampoo 250ml

A shampoo for curls that actually cleans without flattening them.

Curly hair has a specific problem: it needs washing, but most shampoos leave it dry, and dry curls lose their shape. This one hydrates as it cleanses, so curls come out with spring in them rather than limp and frizzy.

What you'll notice

Bounce. Curls sit with elasticity rather than hanging, and they hold their pattern instead of dropping as they dry. Hair feels soft in the shower rather than squeaking, which is the sign it hasn't been stripped.

Who it's for

Naturally curly and wavy hair, and permed hair. If your curls go dull, flat or frizzy a day after washing, this is the place to start.

Who it's not for

If your hair is straight, the hydration will read as heaviness with no curl benefit to offset it. And if your scalp gets oily fast or you've product build-up, this is too gentle to shift it on its own.

How to use it

Massage into wet hair, scalp first, then let the lather run through the lengths — don't scrub curls, it disturbs the pattern. Rinse well and follow with LOVE CURL Conditioner. Then LOVE CURL Enhancing Milk on damp hair before you dry or diffuse.