{"product_id":"davines-love-smoothing-shampoo-250ml","title":"Davines LOVE SMOOTHING Shampoo 250ml","description":"\u003cp\u003eLong-lasting anti-frizz that actually delivers.\u003c\/p\u003e\n\n\u003cp\u003eLOVE SMOOTHING is the range for frizzy hair, and it tames it properly — fine, medium, thick or coarse. The shampoo starts the job: it cleanses while locking in moisture and protecting hair from the outside elements, so frizz has less to work with from the start and styles come out sleek and smooth.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eHair that's calmer, smoother and more manageable, with a sleek finish that lasts rather than puffing back up by the afternoon. Damp weather doesn't undo it.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFrizz-prone hair of every type — fine through to coarse — and anyone who wants sleek, smooth styles that hold.\u003c\/p\u003e\n\n\u003ch3\u003eLOVE SMOOTHING or OI?\u003c\/h3\u003e\n\u003cp\u003eBoth help frizz. \u003cstrong\u003eLOVE SMOOTHING\u003c\/strong\u003e is built specifically to fight it, for a sleek, smooth finish that lasts. \u003cstrong\u003eOI\u003c\/strong\u003e is about softness and shine, with frizz control as part of the package. If frizz is your main problem, start here.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf you want volume and texture rather than sleekness, this pulls the other way — VOLU is the one for body. And for curls you want to define rather than smooth, LOVE CURL is the better fit.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, scalp first, then through the lengths. Rinse well. Follow with LOVE SMOOTHING Conditioner, and the Lightweight Milk before styling.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57350734774652,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-70009-LOVE-SMOOTH-SH-250ML-8004608290353-1_2000x_3660ab1b-31c5-4b57-92c9-1ad5652874b7.jpg?v=1787687351","url":"https:\/\/salonpure.co.uk\/products\/davines-love-smoothing-shampoo-250ml","provider":"Pure Hair","version":"1.0","type":"link"}