{"product_id":"davines-medium-hold-finishing-gum-75ml","title":"Davines This Is A Medium Hold Finishing Gum 75ml","description":"\u003cp\u003eDefinition you can keep reworking, without the stickiness.\u003c\/p\u003e\n\n\u003cp\u003eA lightweight, medium-hold gum that gives shape and separation but never goes tacky or stiff. You can keep pushing hair around through the day, and it still feels like hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eClean definition and piecey separation. No sticky fingers, no crunch, and it stays workable rather than setting hard.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eShort hair that needs definition and texture. And curly hair — it's excellent for defining individual curls and tidying up the shape once they're dry.\u003c\/p\u003e\n\n\u003ch3\u003eThe curl trick\u003c\/h3\u003e\n\u003cp\u003eIf you've used the Curl Gel Oil or the Medium Hold Modeling Gel, your curls will dry with a firm cast. Mix a little of this gum with a drop of OI Oil in your palms and scrunch it through to break the cast. The gum redefines each curl as the cast opens up; the oil softens the finish and adds shine. It's how you get soft, defined curls rather than crispy ones.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf you need strong, locked-in hold or a wet look, this is too soft for the job — the Strong Hold Cream Gel does that.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eTake a small amount on your fingertips and rub between your palms. Work through dry hair, twisting or pinching sections for definition. Build up gradually.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75ml","offer_id":57410620260732,"sku":null,"price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/bomxewwno8fyeetkymvt_2000x_9dbc049b-fb9d-4aca-ac95-af696340ce72.jpg?v=1788681772","url":"https:\/\/salonpure.co.uk\/products\/davines-medium-hold-finishing-gum-75ml","provider":"Pure Hair","version":"1.0","type":"link"}