{"product_id":"davines-medium-hold-modeling-gel-250ml","title":"Davines This Is A Medium Hold Modeling Gel 250ml","description":"\u003cp\u003eA proper gel — structure, hold, and the ability to actually set a shape.\u003c\/p\u003e\n\n\u003cp\u003eTwo jobs, and it does both well. On curls it gives definition and holds against humidity all day. On short or slicked styles it sets a wet look that stays put rather than dropping after an hour. It dries fast and it kills frizz.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eHold you can feel — this isn't a soft product and it isn't pretending to be. Curls stay where they set, and a slicked style keeps its lines. On drying it forms a cast, which is deliberate.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eCurly hair that needs firmer hold than a mousse gives. And anyone wanting a structured wet look — slicked back, sharp partings, short styles with defined shape.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf you want soft, touchable, undetectable product, this is the wrong end of the range — the Volume Boosting Mousse or the Curl Moisturizing Mousse are far gentler. This one holds, and you'll know it's there.\u003c\/p\u003e\n\n\u003ch3\u003eUsing it on curls — and the step people miss\u003c\/h3\u003e\n\u003cp\u003eWork a small amount through damp hair, scrunch, then diffuse or air-dry. As it dries it forms a firm cast over the curl. That's meant to happen. Wait until the hair is \u003cem\u003ecompletely\u003c\/em\u003e dry, then scrunch with your hands to break the cast open — that's what leaves you with soft, defined curls instead of crispy ones.\u003c\/p\u003e\n\n\u003cp\u003eA drop of OI Oil on your palms before you break the cast works well. It softens the finish and adds shine without loosening the shape.\u003c\/p\u003e\n\n\u003ch3\u003eUsing it for a wet look\u003c\/h3\u003e\n\u003cp\u003eStraight onto damp or dry hair, comb through, shape it, leave it. No cast to break — the set finish is the look.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57397508014460,"sku":null,"price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/kkdetb6jxane1pctbkc6_2000x_b186da58-6a0b-46fb-9e7e-b99104f60ba1.jpg?v=1788381963","url":"https:\/\/salonpure.co.uk\/products\/davines-medium-hold-modeling-gel-250ml","provider":"Pure Hair","version":"1.0","type":"link"}