{"product_id":"davines-melu-serum-150ml","title":"Davines MELU Serum 150ml","description":"\u003cp\u003eFor hair with split ends you can actually see.\u003c\/p\u003e\n\n\u003cp\u003eMELU Serum is the one I reach for when the ends are visibly split and frayed. It instantly improves how the hair looks and feels — smoothing the lengths and sealing the ends, so hair looks healthier the moment it goes on. It's the finishing step in the MELU anti-breakage routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eAn immediate difference: ends that look sealed rather than frayed, smoother lengths and a healthy shine. Over time, with the rest of the MELU range, less breakage and fewer new splits.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eHair with visible split ends, dry or heat-damaged lengths, and long hair that's starting to look worn at the ends. Also a good way to keep hair looking its best between trims.\u003c\/p\u003e\n\n\u003ch3\u003eAn honest note on split ends\u003c\/h3\u003e\n\u003cp\u003eOnce an end has split, only a trim truly removes it. What this does is seal and smooth it so it looks and behaves far better — and stops things getting worse before your next cut.\u003c\/p\u003e\n\n\u003ch3\u003eWhich one for dry or damaged hair?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMELU\u003c\/strong\u003e for heat damage, breakage and split ends. \u003cstrong\u003eNOUNOU\u003c\/strong\u003e for chemical damage from bleach and colour. \u003cstrong\u003eMOMO\u003c\/strong\u003e for hair that's naturally dry — its serum is the hydration equivalent.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to towel-dried or dry hair, concentrating on the ends. Don't rinse. Style as normal, and top up on dry ends between washes.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"150ml","offer_id":57350726943100,"sku":null,"price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-70020-MELU-SERUM-150ML-8004608292708-1_2000x_1de04dad-17c9-4d2d-8a8a-583160da28f4.jpg?v=1787686941","url":"https:\/\/salonpure.co.uk\/products\/davines-melu-serum-150ml","provider":"Pure Hair","version":"1.0","type":"link"}