{"product_id":"davines-melu-shampoo-250ml","title":"Davines MELU Shampoo 250ml","description":"\u003cp\u003eFor hair that's been through too much heat.\u003c\/p\u003e\n\n\u003cp\u003eMELU is the anti-breakage range, built for dry, damaged hair — the kind of damage that comes from hairdryers, straighteners and tongs. It reinforces the hair fibre through the whole length of the shaft, preserving the hair's strength and structure so it breaks less and looks healthier. It's especially good for long hair, where the ends have had years of wear.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eFewer split ends and less breakage — less hair in the brush, and ends that stay together. Hair feels stronger and looks healthier and shinier over time.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eHeat-damaged hair, long hair, and anyone growing their hair who keeps losing length to breakage and split ends.\u003c\/p\u003e\n\n\u003ch3\u003eWhich one for dry or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThree ranges, three different causes. \u003cstrong\u003eMELU\u003c\/strong\u003e — damage from heat and styling, and breakage in long hair. \u003cstrong\u003eNOUNOU\u003c\/strong\u003e — damage from bleach, colour and chemical processing. \u003cstrong\u003eMOMO\u003c\/strong\u003e — hair that's naturally dry rather than damaged.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eHealthy hair doesn't need this — DEDE is the everyday option. And if your damage is from colour or bleach, NOUNOU is the better fit.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage gently into wet hair, scalp first, then let it run through the lengths — no scrubbing the ends. Rinse well. Follow with MELU Conditioner, and MELU Serum before heat styling.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57350726451580,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-70006-MELU-SH-250ML-8004608290322-1_2000x_a8352791-651c-4243-96de-dab390d857d4.jpg?v=1787686871","url":"https:\/\/salonpure.co.uk\/products\/davines-melu-shampoo-250ml","provider":"Pure Hair","version":"1.0","type":"link"}