{"product_id":"davines-minu-shampoo-250ml","title":"Davines MINU Shampoo 250ml","description":"\u003cp\u003eThe shampoo I reach for when someone's leaving with colour they've paid good money for.\u003c\/p\u003e\n\n\u003cp\u003eColour fades fastest in the first few washes, and most of that is down to what you're washing with. MINU is gentle enough that it doesn't strip tone the way a harsher shampoo does, so the colour you walked out with is closer to the colour you've still got three weeks later.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eIt's light. Fine hair can use it without going flat or feeling coated, which isn't true of a lot of colour-care shampoos that lean rich. Hair looks brighter rather than duller as the weeks go on — that's the tone holding rather than any added shine.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone with coloured or highlighted hair, and particularly fine hair that needs something gentle but not heavy. Mild enough for everyday use.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf your hair is natural and undyed, you're paying for colour protection you don't need — something simpler will do the same job. And if you're dealing with heavy build-up or an oily scalp, this is too gentle to shift it; you want a clarifying wash first.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, scalp first, then through the lengths. Rinse well. Follow with MINU Conditioner. If your hair was genuinely dirty, wash twice — the second lather does more because the first has lifted the oil.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":43217967448216,"sku":"","price":20.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/FullSizeRender.jpg?v=1705835834","url":"https:\/\/salonpure.co.uk\/products\/davines-minu-shampoo-250ml","provider":"Pure Hair","version":"1.0","type":"link"}