{"product_id":"davines-momo-shampoo-250ml","title":"Davines MOMO Shampoo 250ml","description":"\u003cp\u003eThe hydration station — for hair that's naturally dry.\u003c\/p\u003e\n\n\u003cp\u003eMOMO gently cleanses while packing in hydration, leaving hair soft, shiny and manageable. It's the shampoo that gives life back to hair that looks and feels lifeless, and it's brilliant on curly hair, which tends to run dry by nature.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eHair that's softer and easier to manage straight away, with shine coming back and less of that dry, flat, dull look. Curls sit better and look more alive.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eNaturally dry hair — hair that's dry because of its type, not because of what's been done to it. Curly and wavy hair especially, and anyone whose hair looks lifeless and thirsty.\u003c\/p\u003e\n\n\u003ch3\u003eMOMO or NOUNOU?\u003c\/h3\u003e\n\u003cp\u003eThis is the distinction that matters. \u003cstrong\u003eMOMO\u003c\/strong\u003e is for hair that's \u003cem\u003enaturally\u003c\/em\u003e dry. If your hair is dry because it's been bleached, heavily coloured or over-processed, that's a different problem — \u003cstrong\u003eNOUNOU\u003c\/strong\u003e is built to repair chemical damage.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eChemically damaged hair (go NOUNOU), and fine or oily hair that doesn't need the extra hydration — DEDE or VOLU will suit better.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, scalp first, then through the lengths. Rinse well. Follow with MOMO Conditioner, and MOMO Serum on the ends if they need more.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57350603211132,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-70000-MOMO-SH-250ML-8004608289005-1_2000x_da030605-659b-4479-ab97-4ad33d883398.jpg?v=1787686042","url":"https:\/\/salonpure.co.uk\/products\/davines-momo-shampoo-250ml","provider":"Pure Hair","version":"1.0","type":"link"}