Davines NOUNOU Shampoo 250ml

For over-processed hair that needs bringing back.

NOUNOU is the range I turn to when hair has been through too much — bleach, colour, heat, the lot. The shampoo is nourishing and strengthening, but it's gentle, so it cleans without adding to the damage. Used regularly, it helps bring hair back to smoothness and softness and restore the strength in the hair fibre.

What you'll notice

Hair that feels softer and less straw-like from the first wash, and less fragile over time. It tangles less, snaps less, and starts to look healthy again rather than dry and frazzled.

Who it's for

Over-processed, brittle and dry hair — heavy colour or bleach, repeated chemical treatments, or years of heat styling.

Who it's not for

Healthy hair doesn't need this much — DEDE is the everyday option. Fine hair may find it too rich. And if colour protection is your main concern rather than repair, MINU is built for that.

How to use it

Massage into wet hair, scalp first, then through the lengths. Rinse well. Follow with NOUNOU Conditioner, and add the NOUNOU Mask once or twice a week for more intensive repair.