{"product_id":"davines-oi-hair-butter-250ml","title":"Davines OI Hair Butter 250ml","description":"\u003cp\u003eThe heaviest thing in the OI range, and the one that actually deals with stubborn frizz.\u003c\/p\u003e\n\n\u003cp\u003eDavines list it as suitable for all hair types, but in practice it's noticeably richer than the conditioner. That's the point — it's for hair that doesn't respond to lighter products, and it smooths where they just soften.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eIt flattens frizz rather than coating over it. On coarse, curly or naturally unruly hair the difference is immediate — hair sits down, behaves, and stays that way rather than lifting again an hour later.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eStubborn frizz, coarse texture, curly hair that fights back. If you've tried lighter smoothing products and they haven't held, this is the step up.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eFine hair will find this too much — it'll go flat and feel heavy. Stick with the OI Conditioner, or the All In One Milk if frizz is the issue. It's also more than you need if your hair is already easy to manage.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, squeeze the water out first. Work through mid-lengths and ends, leave a few minutes, rinse well. Use it in place of your conditioner rather than on top, and once or twice a week is usually enough unless your hair is very coarse.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57378261565820,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-76038-oi-hair-butter-250ml-8004608264590-1_2000x_f27c07c1-b6e6-4d97-b56a-bf6a36c0f731.jpg?v=1788212909","url":"https:\/\/salonpure.co.uk\/products\/davines-oi-hair-butter-250ml","provider":"Pure Hair","version":"1.0","type":"link"}