{"product_id":"davines-oi-shampoo-280ml","title":"Davines OI Shampoo 280ml","description":"\u003cp\u003eFor hair that's gone dull and tired rather than damaged.\u003c\/p\u003e\n\n\u003cp\u003eIt's built around roucou oil from the achiote — the Amazonian \"lipstick tree\", whose fruit is around a hundred times richer in beta-carotene than carrots. That's the ingredient the whole OI range is built on, and it's why hair comes out of this feeling silky rather than stripped.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eShine and slip from the first wash. The lather is soft rather than foamy, which throws people at first — that's deliberate, it's cleaning without the harsh surfactants that strip colour and leave hair squeaky and tight. Detangling is the underrated part; it makes drying and styling noticeably easier. And the scent is the best in the Davines line, which is half the reason people stay with it.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eHair that's lost its life — flat, dull, no bounce, but nothing structurally wrong with it. Works across most hair types, and fine hair can take it without going flat, which isn't true of most shampoos promising nourishment.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf your real issue is build-up, an oily scalp or product residue, this is too gentle to shift it — you want a clarifying wash. OI revives hair; it doesn't reset it.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, scalp first, then through the lengths. Rinse well. Wash twice if hair was genuinely dirty — the second lather does more because the first has lifted the oil. Follow with OI Conditioner, or OI Hair Butter if hair is coarse. Add OI All In One Milk before drying for frizz control and heat protection.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280ml","offer_id":57363303530876,"sku":null,"price":26.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/OISHAMPOO1200_2000x_a26da6af-4431-474c-b1ab-59d132b5bc42.jpg?v=1787910179","url":"https:\/\/salonpure.co.uk\/products\/davines-oi-shampoo-280ml","provider":"Pure Hair","version":"1.0","type":"link"}