{"product_id":"davines-oi-souffle-50ml","title":"Davines OI Soufflé 50ml","description":"\u003cp\u003eAn unusual one — a leave-in that comes out as a liquid and turns to foam in your hands.\u003c\/p\u003e\n\n\u003cp\u003eMost things that add body are styling products you put in and work around. This is a leave-in treatment that happens to build volume, so you get the body without the stiffness or the residue.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eProper body, even on very fine hair. That's the part that surprises people — fine hair usually can't take a leave-in without going flat, and this does the opposite. Hair feels soft rather than coated, and there's shine rather than a matte styling finish.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eFine or flat hair that needs lift and won't tolerate anything heavy. Also good if you've given up on mousse because of how it makes hair feel.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf your hair is thick or coarse, volume isn't your problem — OI Hair Butter or the Oil will serve you better. And if you want firm hold for a structured style, this is body rather than hold.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eShake, dispense into your palm — it'll foam as you rub your hands together — and work through damp hair from the roots down. Then blow-dry. Don't rinse.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"50ml","offer_id":57378274181500,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-76140-oi-souffle-50ml-8004608292418-1_2000x_0f6f07ae-04f2-4783-bc1b-e8f2f31aacf6.jpg?v=1788213541","url":"https:\/\/salonpure.co.uk\/products\/davines-oi-souffle-50ml","provider":"Pure Hair","version":"1.0","type":"link"}