{"product_id":"davines-primer-250ml","title":"Davines This Is A Primer 250ml","description":"\u003cp\u003eThe step before the blow-dry that makes the blow-dry last.\u003c\/p\u003e\n\n\u003cp\u003eA leave-in heat protector that adds loads of body, tackles frizz and fights humidity. Spray it on towel-dried hair and everything after goes better — hair dries faster, holds more volume, and the finished style stays put when the weather turns.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eBody and lift through the blow-dry, and a soft, natural shine. Frizz stays down even in damp weather, and the blow-dry lasts noticeably longer. Drying time drops too, which your arms will thank you for.\u003c\/p\u003e\n\n\u003ch3\u003eHeat protection that's been tested\u003c\/h3\u003e\n\u003cp\u003eIt's efficacy-tested to protect hair from heat up to 230°C, so it covers blow-drying and straighteners or tongs afterwards.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eAnyone who blow-dries and wants volume that lasts. Works on fine, medium and thick hair — fine hair gets body without weight, thick hair gets control without going flat.\u003c\/p\u003e\n\n\u003ch3\u003ePrimer or Relaxing Moisturizing Fluid?\u003c\/h3\u003e\n\u003cp\u003eBoth go on before the blow-dry, but they pull in different directions. \u003cstrong\u003ePrimer\u003c\/strong\u003e is for body, volume and a blow-dry that lasts. \u003cstrong\u003eRelaxing Moisturizing Fluid\u003c\/strong\u003e is for smoothness and softness — sleeker, shinier results. Volume, choose the Primer. Smooth and polished, choose the Fluid.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eSpray onto towel-dried hair from roots to ends — around 5 pumps for short hair, up to 20 for long. Then style as normal. Use it alone or as the base under any other styling product.\u003c\/p\u003e\n\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cp\u003eIt's a pump spray, not an aerosol, so we can post it to our customers in Ireland. Vegan friendly, and around 95% naturally derived ingredients. The scent is fresh jasmine and mint over cedar wood.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, ALCOHOL DENAT., VP\/VA COPOLYMER, PANTHENOL, DECYL GLUCOSIDE, POLYSORBATE 20, PARFUM \/ FRAGRANCE, POLYQUATERNIUM-69, POLYQUATERNIUM-11, CITRIC ACID, LIMONENE, HEXAMETHYLINDANOPYRAN, LINALOOL, LINALYL ACETATE, HEXYL CINNAMAL, GERANIOL, HYDROXYCITRONELLAL, PINENE, MENTHOL, ALPHA-ISOMETHYL IONONE, MENTHA PIPERITA OIL \/ MENTHA PIPERITA (PEPPERMINT) OIL, CITRAL, TERPINEOL, BENZYL BENZOATE.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.\u003c\/em\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57479385874812,"sku":null,"price":30.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-87149-this-is-a-primer-250ml-8004608286950-1_2000x_c5f1eb6e-8894-40be-9751-a261325abd2f.jpg?v=1790029085","url":"https:\/\/salonpure.co.uk\/products\/davines-primer-250ml","provider":"Pure Hair","version":"1.0","type":"link"}