Davines This Is A Strong Moulding Clay 75ml

Strong hold, matte finish, and a look that lasts.

A moulding clay for shape that has to hold all day. The finish is matte and natural rather than shiny or wet, so styles look textured and lived-in — but they don't drop.

What you'll notice

Firm, long-lasting hold with real texture. Hair stays where you put it, with a natural matte finish and no greasy shine.

Who it's for

Short hair, where it's beautiful for building texture and shape. And curly hair — worked through with a little OI Oil, it defines curls and gives them hold without the crunch.

The one thing to get right

Warm it up properly first. Work the clay between your hands and let the heat of your palms soften it before it touches your hair. Warmed up, it spreads evenly and works right through. Skip that step and it goes on patchy.

Great with OI Oil

Add a drop of OI Oil as you warm the clay in your hands. It makes the clay easier to spread, softens the finish slightly, and keeps hair feeling healthy rather than dry — especially good on curls.

Which one for short hair?

Pliable Paste — medium hold, natural finish, the most touchable. Forming Pomade — medium hold, matte, reworkable. Finishing Gum — medium hold, definition without stickiness. Moulding Clay — strong hold, matte, built to last. Shine Wax — polished shape with a glossy finish.

Who it's not for

If you want shine, this is matte by design — the Shine Wax is your product. And if you like to restyle through the day, the Pliable Paste or Forming Pomade stay more flexible.

How to use it

Scoop a small amount and warm it thoroughly between your palms, adding a drop of OI Oil if you like. Work through dry hair and shape with your fingers. Build up gradually.