{"product_id":"davines-strong-moulding-clay-75ml","title":"Davines This Is A Strong Moulding Clay 75ml","description":"\u003cp\u003eStrong hold, matte finish, and a look that lasts.\u003c\/p\u003e\n\n\u003cp\u003eA moulding clay for shape that has to hold all day. The finish is matte and natural rather than shiny or wet, so styles look textured and lived-in — but they don't drop.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cp\u003eFirm, long-lasting hold with real texture. Hair stays where you put it, with a natural matte finish and no greasy shine.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eShort hair, where it's beautiful for building texture and shape. And curly hair — worked through with a little OI Oil, it defines curls and gives them hold without the crunch.\u003c\/p\u003e\n\n\u003ch3\u003eThe one thing to get right\u003c\/h3\u003e\n\u003cp\u003eWarm it up properly first. Work the clay between your hands and let the heat of your palms soften it before it touches your hair. Warmed up, it spreads evenly and works right through. Skip that step and it goes on patchy.\u003c\/p\u003e\n\n\u003ch3\u003eGreat with OI Oil\u003c\/h3\u003e\n\u003cp\u003eAdd a drop of OI Oil as you warm the clay in your hands. It makes the clay easier to spread, softens the finish slightly, and keeps hair feeling healthy rather than dry — especially good on curls.\u003c\/p\u003e\n\n\u003ch3\u003eWhich one for short hair?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePliable Paste\u003c\/strong\u003e — medium hold, natural finish, the most touchable. \u003cstrong\u003eForming Pomade\u003c\/strong\u003e — medium hold, matte, reworkable. \u003cstrong\u003eFinishing Gum\u003c\/strong\u003e — medium hold, definition without stickiness. \u003cstrong\u003eMoulding Clay\u003c\/strong\u003e — strong hold, matte, built to last. \u003cstrong\u003eShine Wax\u003c\/strong\u003e — polished shape with a glossy finish.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's not for\u003c\/h3\u003e\n\u003cp\u003eIf you want shine, this is matte by design — the Shine Wax is your product. And if you like to restyle through the day, the Pliable Paste or Forming Pomade stay more flexible.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eScoop a small amount and warm it thoroughly between your palms, adding a drop of OI Oil if you like. Work through dry hair and shape with your fingers. Build up gradually.\u003c\/p\u003e","brand":"Davines","offers":[{"title":"75ml","offer_id":57410636906876,"sku":null,"price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/ht1k2lkg7rhesy4abchv_2000x_afe67a4d-fdae-4af0-9474-4ef909b69978.jpg?v=1788682395","url":"https:\/\/salonpure.co.uk\/products\/davines-strong-moulding-clay-75ml","provider":"Pure Hair","version":"1.0","type":"link"}