{"product_id":"oi-hair-butter","title":"OI Hair Butter","description":"\u003ch1 class=\"product-name__name dav-main-title\"\u003e\n\u003cspan class=\"name\"\u003eOI Hair Butter\u003c\/span\u003e\u003cspan class=\"type\"\u003e\u003c\/span\u003e\u003cspan class=\"product-short_description\"\u003eSmoothing and nourishing hair butter\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"product-short_description\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis\u003c\/span\u003e\u003cb\u003e Smoothing Hair Butter\u003c\/b\u003e\u003cspan\u003e is a luxurious, silky treatment that instantly \u003c\/span\u003e\u003cb\u003enourishes \u003c\/b\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cb\u003ehydrates\u003c\/b\u003e\u003cspan\u003e all hair types, especially \u003c\/span\u003e\u003cb\u003ecoarse\u003c\/b\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cb\u003ecurly\u003c\/b\u003e\u003cspan\u003e, or \u003c\/span\u003e\u003cb\u003efrizz-prone\u003c\/b\u003e\u003cspan\u003e strands. Infused with antioxidant-rich Roucou oil, which helps protect against external aggressors, this formula \u003c\/span\u003e\u003cb\u003erestores softness\u003c\/b\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cb\u003eshine\u003c\/b\u003e\u003cspan\u003e, and manageability. This rich butter melts into the hair, delivering immediate cosmetic results—\u003c\/span\u003e\u003cb\u003esmoother texture\u003c\/b\u003e\u003cspan\u003e, reduced frizz, and \u003c\/span\u003e\u003cb\u003eenhanced combability\u003c\/b\u003e\u003cspan\u003e from the first use. Ideal for \u003c\/span\u003e\u003cb\u003edamaged\u003c\/b\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cb\u003ecolour-treated\u003c\/b\u003e\u003cspan\u003e, curly, or \u003c\/span\u003e\u003cb\u003ehealthy hair\u003c\/b\u003e\u003cspan\u003e in need of extra care, it leaves hair deeply conditioned and delicately scented. Expect perfectly so\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"product-short_description\"\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Nourishment\u003c\/b\u003e, instantly hydrates and replenishes dry, dehydrated hair;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFrizz Control\u003c\/b\u003e, smooths hair and tames frizz from the first use;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eImproved Manageability\u003c\/b\u003e, enhances combability and softness for easier styling;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShine \u0026amp; Smoothness\u003c\/b\u003e, delivers a glossy, silky finish without weighing hair down;\u003c\/li\u003e\n\u003cli\u003eFormulated  with a\u003cb\u003entioxidant-rich \u003c\/b\u003eRoucou oil to help protect against environmental damage;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMulti-Hair Type Friendly\u003c\/b\u003e, suitable for curly, coily, color-treated, damaged, and healthy hair;\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLuxurious Texture\u003c\/b\u003e, rich, buttery formula melts into hair for a deep conditioning feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to get deeply nourished, frizz-free hair using OI Hair Butter?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eScoop a small amount of OI Hair Butter and warm it between your palms to activate its rich, buttery texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor medium to coarse hair:\u003c\/strong\u003e Apply to damp hair after using OI Shampoo. Distribute evenly through lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor medium to fine hair:\u003c\/strong\u003e Apply to dry hair before shampooing. Let sit for 10 minutes, then rinse and follow with OI Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExtra tip:\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor an intensive nourishment boost:\u003c\/strong\u003e Use both before and after shampooing, following the methods above for your hair type.\u003c\/p\u003e\n\u003cp\u003eEnjoy deeply conditioned, soft, luminous hair with every use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"block-title-ingredients_block_JBA7KW\" class=\"faq-box__item-title\"\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv id=\"content-ingredients-ingredients_block_JBA7KW\" class=\"faq-box__text pdp-specifics__ingredients\"\u003e\n\u003cdiv class=\"specifics\"\u003e\n\u003cdiv class=\"specifics__wrapper\"\u003e\n\u003cdiv class=\"specifics__item\"\u003e\n\u003cdiv class=\"specifics__container\"\u003e\n\u003cdiv class=\"specifics__list ingredients\"\u003eAQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, BEHENYL ALCOHOL, POLYGLYCERYL-10 PENTASTEARATE, GLYCERYL STEARATE, QUATERNIUM-87, PARFUM \/ FRAGRANCE, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL \/ SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL, SILICONE QUATERNIUM-22, SODIUM BENZOATE, STEARAMIDOPROPYL DIMETHYLAMINE, DISODIUM EDTA, ORYZA SATIVA CERA \/ ORYZA SATIVA (RICE) BRAN WAX, DIPROPYLENE GLYCOL, POLYGLYCERYL-3 CAPRATE, CITRIC ACID, POLYGLYCERYL-3 POLYRICINOLEATE, SORBITAN ISOSTEARATE, C15-19 ALKANE, COCAMIDOPROPYL BETAINE, LACTIC ACID, TOCOPHEROL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL\/EXTRACT, GERANIOL.\n\u003cdiv class=\"specifics-ingredients__text specifics__padding\"\u003eThe product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"specifics__item specifics__cta-container\"\u003e\n\u003cdiv class=\"specifics__container\"\u003e\n\u003cdiv class=\"specifics__cta ingredients-content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":57378261565820,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/Davines-76038-oi-hair-butter-250ml-8004608264590-1_2000x_f27c07c1-b6e6-4d97-b56a-bf6a36c0f731.jpg?v=1788212909","url":"https:\/\/salonpure.co.uk\/products\/oi-hair-butter","provider":"Pure Hair","version":"1.0","type":"link"}