{"product_id":"oi-shampoo","title":"OI Shampoo","description":"\u003ch1 class=\"product-name__name dav-main-title\"\u003e\n\u003cspan class=\"name\"\u003eOI Shampoo\u003c\/span\u003e\u003cspan class=\"type\"\u003e\u003c\/span\u003e\u003cspan class=\"product-short_description\"\u003eGentle daily shampoo for radiant, shiny, velvety-soft hair\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eA creamy, luxurious \u003cb\u003edaily shampoo\u003c\/b\u003e designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly \u003cb\u003esoft\u003c\/b\u003e, and \u003cb\u003eshiny\u003c\/b\u003e. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.\u003c\/p\u003e\n\u003cp\u003eIdeal for any hair type, especially \u003cb\u003efrizzy\u003c\/b\u003e, \u003cb\u003edamaged\u003c\/b\u003e, or even \u003cb\u003ehealthy hair\u003c\/b\u003e in need of extra care, the soft, velvety lather gently cleanses while delivering \u003cb\u003eintense hydration\u003c\/b\u003e and boosting natural \u003cb\u003eshine\u003c\/b\u003e. The rich, detangling texture leaves strands silky, manageable, and visibly \u003cb\u003efull-bodied\u003c\/b\u003e, with a strong cosmetic effect that can be felt from the very first use.\u003c\/p\u003e\n\u003cp\u003eEach wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediate enhanced shine and softness;\u003c\/li\u003e\n\u003cli\u003eDeep hydration and nourishment;\u003c\/li\u003e\n\u003cli\u003eDetangling action;\u003c\/li\u003e\n\u003cli\u003eStrong cosmetic effect from the first use;\u003c\/li\u003e\n\u003cli\u003eA delicate, sensory cleansing;\u003c\/li\u003e\n\u003cli\u003eLong-lasting aromatic scent with notes of thyme, pine, musk, and amber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to get radiant, shiny, velvety-soft hair with OI Shampoo?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply this moisturizing shampoo to wet hair and gently massage focusing on scalp.\u003c\/li\u003e\n\u003cli\u003eContinue by distributing the product over the lengths, down to the ends.\u003c\/li\u003e\n\u003cli\u003eRinse out thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAfter shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIndulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"block-title-ingredients_block_JBA7KW\" class=\"faq-box__item-title\"\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv id=\"content-ingredients-ingredients_block_JBA7KW\" class=\"faq-box__text pdp-specifics__ingredients\"\u003e\n\u003cdiv class=\"specifics\"\u003e\n\u003cdiv class=\"specifics__wrapper\"\u003e\n\u003cdiv class=\"specifics__item\"\u003e\n\u003cdiv class=\"specifics__container\"\u003e\n\u003cdiv class=\"specifics__list ingredients\"\u003eAQUA \/ WATER \/ EAU, SODIUM LAUROYL METHYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, SODIUM METHYL 2-SULFOLAURATE, PANTHENOL, PARFUM \/ FRAGRANCE, SODIUM METHYL ISETHIONATE, BENZYL ALCOHOL, ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER, LAURIC ACID, PPG-26-BUTETH-26, COCO-GLUCOSIDE, PHENETHYL BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, SODIUM BENZOATE, GLYCOL DISTEARATE, CITRIC ACID, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, SODIUM HYDROXIDE, SODIUM LAURATE, AMODIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 ALKETH-7, HELIANTHUS ANNUUS SEED OIL \/ HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCERYL STEARATE, GLYCERIN, LAURETH-9, TRIDECETH-12, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL\/EXTRACT, GERANIOL.\n\u003cdiv class=\"specifics-ingredients__text specifics__padding\"\u003eThe product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Davines","offers":[{"title":"280ml","offer_id":57363303530876,"sku":null,"price":26.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0405\/8375\/7976\/files\/OISHAMPOO1200_2000x_a26da6af-4431-474c-b1ab-59d132b5bc42.jpg?v=1787910179","url":"https:\/\/salonpure.co.uk\/products\/oi-shampoo","provider":"Pure Hair","version":"1.0","type":"link"}